A simple honest-to-goodness bespoke catering and studio kitchen cooking regional recipes. The brand is conscious towards the future of food and factors in sustainability in all its operations. Using the entire turmeric plant as a key identity. The brand is understated in its approach and is designed with our signature clean lines focusing on system designs. Digital messaging is extremely simple and focused on adjectives of handmade, independent, conscious. The sensibilities are borrowed from flat illustrations brought to a cook to draw recipe cards.